VR events allow participants to learn about new products and even purchase them from their homes. In addition, the virtual format solves many problems for organizers and helps them stand out among the competitors.
The exhibition and conference industry has been affected by the Covid-19 pandemic more than almost any other industry in the market. In most countries, mass events are prohibited, and even those that are held are difficult to attend due to the lack of flights.
It is impossible to predict when the offline event market will recover from such shock. However, the pandemic has an unexpected positive effect: it has stimulated the development of virtual events and exhibitions, in particular, based on VR.
We are used to calling any event that is held online virtual — usually with the help of video streaming via platforms like Zoom, with the functionality of chat and “calls to the studio”. However, there is another meaning of the word “virtual”: created on a basis of virtual reality.
A VR exhibition or conference takes place in a virtual space specially created by a professional VR Agency, such as NomixVR. Through wearing virtual reality glasses the participant is transported to a detailed 3D-modeled room. In physical reality, visitors can be at home and even on different continents, but in the VR dimension, they have the opportunity to meet and communicate. Everyone has their own avatar (digital duplicate), which can move around the exhibition space, shake hands and talk to other avatars.
Thanks to the rapid development of digital lookalike technology, it is possible to create avatars that resemble specific people and imitate all their movements. The combination of realistic 3D graphics and the ability to move around the exhibition space creates a real presence effect.
Of course, any event can be organized on the basis of virtual reality: from a quest to a political forum. However, virtual VR events are currently most popular in the following areas:
In many ways, VR exhibitions are not only as good as real ones, but also superior to them. Here are the main advantages:
The organizing process of a VR event can be divided into two parts: before the exhibition (development) and during (holding).
The client contacts the VR company and fills in a brief: specifies the topic, approximate program, desired venue (type of 3D space), number of participants, budget, etc.
The most successful virtual exhibitions: 3 examples
Together with Avilon, a major car dealer, NomixVR Agency has developed a virtual premium car configurator. Participants can view every detail and change many parameters on the go: the leather color in the cabin and the body color, the type of wheels, and so on. At the same time, you can control the configurator not only using special VR controllers, but also by tracking the user’s hand movements. This makes the app intuitive, even for customers who have never experienced virtual reality before.
The platform features collections from museums and commercial art galleries, as well as works owned by artists themselves and by private collectors. Many exhibits can even be purchased directly from the app.
Laval Virtual Center is an organization specialized in promotion of high-tech based in french city Laval. With the beginning of the pandemic, the association was able to quickly reorient the Laval Virtual World conference from offline to VR. The event was attended by 150 speakers and 10,000 participants — all in the form of digital avatars.
Are you interested in the opportunity to present a product in VR or you want to hold a virtual event? Then write to us at email@example.com and we will be happy to share some ideas with you!