Some time ago VR and AR were considered just new toys for modern teenagers, but this belief is already in the past. Now a large number of different companies are actively using these technologies in their activities. The same applies to retail, where the customer can use virtual and augmented reality to try on clothes and shoes before ordering a delivery, see which furniture is more suitable for the living room, or walk around the store with full shelves of goods, while not getting up from the sofa.
You don’t have to walk anymore
It is not always possible to go through a specific store, because it may be located far from the place of your residence, and the road itself takes time. Here VR and AR come to help. Sitting in the apartment with a cup of coffee, the client goes shopping and can literally inspect every shelf, product, read its characteristics and everything that he is used to do in a regular store. Purchases are made online, the buyer does not need to go to the checkout and stand in a queue.
Economy of everything
From the point of view of the store owner, virtual and augmented reality also has its own benefits. On the Internet, you can create a store of any size and fill it with a variety of products, and you do not have to pay for the rental premises, staff, etc. Saving money, time and commercial space – all this has become available thanks to the use of this technology.
With the help of VR and AR, you can see in advance how an object will look like in a particular room. This is beneficial to the client because they can choose the option that fits better into the interior. And this will allow the seller to avoid unnecessary refunds when the product is already in the customer’s possession, but does not fit in the room.
In addition, there is no need to display multiple variants of shapes and colors of the same product. It is enough to enter all possible parameters in the device, and then change them in the virtual space. This advantage is especially noticeable in the following areas:
• Furniture and interior;
• Sports equipment;
• Domestic appliances.
Pick the best
Virtual and augmented reality have proven themselves in clothing and footwear boutiques. You do not need to show the buyer several colors of a dress or suit, because they can try everything on the web. The customer simply tries on the entire assortment of the store when he uploads his model, and only after finding the best option, starts placing an order.
In addition, you do not need to fill the shelves with different colors, models, sneakers, etc. Everything is just uploaded to the app, which has its own high-tech fitting room. Customers are also happy with this opportunity, as they do not need to go somewhere, spend their time and effort.
In retail a lot of money is spent on consultants, but with the help of VR and AR, this can be avoided. The buyer just looks at the product, and he is already shown its characteristics, cost, reviews, etc. You can also use it for advertising, showing several related products along with the selected product.